Hurshimchung Bräu Oktoberfest 2026 in Busan: 20th Anniversary Craft Beer & Live Music Essential Guide

Unlimited craft beer brewed in-house at a 5-star hotel in Busan — and they’ve been doing it for 20 years? 🍺 The 2026 Hurshimchung Bräu Oktoberfest runs October 15–17 at Hotel Nongshim’s outdoor yard and beer garden in Dongnae-gu, with three proprietary draft beers, Hite Jinro on tap, and five live acts. Pre-sale tickets close October 13. Here’s the full guide: lineup, beer types, pricing, and how to get there. 🎶

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Busan’s most established craft beer festival turns 20 this October. 🍂 Starting in 2004, the Hurshimchung Bräu Oktoberfest at Hotel Nongshim has built a reputation as Busan’s signature autumn beer event — one ticket covers a commemorative cup and unlimited access to three proprietary draft beers brewed on-site by Hotel Nongshim’s own brewmaster, plus Hite Jinro draft beer.

The Hurshimchung Bräu Oktoberfest is an annual outdoor beer festival organized by Hotel Nongshim, combining in-house craft brewing with a full live performance lineup across three evenings in Dongnae-gu, Busan.

This guide is based on official information from Hotel Nongshim and press reports as of September 2026. The early-bird price (KRW 31,000) closed September 21. Standard pre-sale tickets (KRW 34,000 / approx. USD 25) are available through the Hotel Nongshim official website and on-property outlets until October 13. Walk-in purchase is possible on the day but availability is not guaranteed.

Official English Info — Visit Korea

1. Tickets & Booking: 3 Steps for Foreign Visitors

Step 1 — Confirm Ticket Price and What’s Included

The 2026 Hurshimchung Bräu Oktoberfest ticket is KRW 34,000 per person (approx. USD 25 at current rates). This price includes one commemorative cup and unlimited access to all on-tap beers: proprietary Pils, Dunkel, and Weizen craft beers brewed by Hotel Nongshim’s brewmaster, plus Hite Jinro’s Terra and Blanc draft. The early-bird price of KRW 31,000 closed September 21 and is no longer available. On-site purchase is possible but sell-out risk exists.

Step 2 — Book in Advance via Hotel Nongshim

Pre-sale tickets are available through the Hotel Nongshim official website and all hotel on-property outlets. The pre-sale closes October 13 (Tuesday). Online booking is the most reliable method for visitors coming from outside Busan. After purchasing, save your booking confirmation or QR code for entry. For group reservations, contact Hotel Nongshim directly in advance.

Step 3 — On-site Purchase

Walk-in ticket purchase is available at the venue on event days, but there is a risk of selling out — particularly on the weekend evening (October 17). For any of the three days, arrive early if you plan to purchase on the day. For foreign credit cards (Visa, Mastercard), both online and on-site payment should be accepted, but confirming with the hotel before your visit is advisable.

Book Tickets — Official English Info

2. Hotel Nongshim Location & How to Get There

Hotel Nongshim Location

Hotel Nongshim is located in the Oncheonjang (온천장) hot spring district of Dongnae-gu, Busan — one of the city’s historically significant spa areas. The hotel has operated since 1960 and houses the Heosimcheong spa complex along with its own brewery (Hurshimchung Bräu). The outdoor beer garden where the Oktoberfest takes place is on the hotel grounds.

Getting There by Subway and Managing Return

The closest subway station is Oncheonjang Station (온천장역) on Busan Metro Line 1 (Orange Line). From Busan Station (KTX arrivals), take Line 1 toward Nopo and get off at Oncheonjang Station — travel time is approximately 20–25 minutes. From Busan Gimhae International Airport, take the Gimhae Light Rail to Sasang Station and transfer to Line 2, then to Line 1 at Seomyeon Station. Total travel time from the airport is approximately 50–60 minutes. Given that this is an unlimited beer event, taking the subway back to your accommodation is strongly recommended. Hotel Nongshim has on-site parking, but driving after drinking is not advisable.

3. Craft Beer Types & Performance Lineup

3 Craft Beers + Hite Jinro, All Unlimited

The Hurshimchung Bräu craft beers are brewed using German methods by Hotel Nongshim’s own brewmaster. Three styles are served: Pils (필스), a German-style pale lager; Dunkel (둔켈), a dark lager; and Weizen (바이젠), a wheat beer. Alongside these, Hite Jinro’s Terra and Blanc are available on draft. All are included in the ticket price with the commemorative cup — there are no pour limits beyond the tap schedule. This combination of a hotel-operated brewery with a purpose-built outdoor beer garden is unusual in Korea and is what has distinguished the Hurshimchung Bräu event from other autumn beer festivals.

Performance Lineup — 5 Acts

The 2026 lineup features five acts: Sai Berger (사이버거, live performance), Men in Black (맨인블랙, brass band), Gamtüzs (감튀즈, K-pop dance), Time Machine (타임머신, retro show), and Gu Hee-a (구희아, trot). The combination of trot, K-pop, brass band, and retro acts is designed to appeal across age groups and music preferences. Performances run from 7:00 PM to 9:00 PM each evening. Each act’s specific evening schedule should be confirmed via Hotel Nongshim’s official channels before your visit.

Beer-Drinking Speed Contest and Audience Events

A beer-drinking speed contest (맥주 빨리 마시기 대회) is one of the signature audience participation events, consistent with traditional Oktoberfest format. Additional interactive audience events are scheduled throughout the three evenings. Specific participation rules and sign-up methods are announced on-site.

4. Hurshimchung Bräu Oktoberfest (Busan) vs. Seoul Oktoberfest at a Glance

5. 5 Tips for Foreign Visitors

Buy Your Ticket Before October 13

The pre-sale closes October 13 (Tuesday), two days before the festival opens. If you’re planning to attend any of the three evenings, book through the Hotel Nongshim official website before that date. Walk-in purchase is possible but cannot be guaranteed — particularly for the Saturday evening on October 17.

Plan Your Return Trip Before You Drink

This is an unlimited beer event. Taking Busan Metro Line 1 from Oncheonjang Station is the most practical and responsible way to travel home after the festival. If you prefer to stay close, searching hotels in Dongnae-gu on Booking.com or Trip.com ahead of time is strongly recommended — the area around Oncheonjang Station has a good range of accommodation.

Check Which Night Has Your Preferred Act

The event runs three nights, but individual performance acts may be scheduled on specific evenings. If Sai Berger or Gu Hee-a is the reason you’re attending, confirm the per-night schedule via Hotel Nongshim’s official channels before buying.

Keep the Commemorative Cup

The 20th anniversary commemorative cup is included with each ticket. This edition’s cup is expected to feature a special anniversary design — worth keeping as a memento from the event.

Enter the Beer-Drinking Speed Contest

The beer-drinking speed contest is a traditional part of the Hurshimchung Bräu Oktoberfest experience. Participation rules are announced on-site — joining is optional but adds to the atmosphere in a way that’s consistent with the original German Oktoberfest spirit. Details on how to sign up will be available at the venue.

💡 Agoda lists hotels near Oncheonjang Station in Dongnae-gu — staying within walking distance of Hotel Nongshim means you can enjoy the unlimited beer without worrying about the return trip.

The Hurshimchung Bräu Oktoberfest started in 2004 and reaches its 20th edition in 2026 — making it one of the longest-running craft beer events in Korea. The combination of a hotel-operated brewmaster, an outdoor garden setting, and a five-act performance lineup across three evenings is a format that doesn’t exist elsewhere in Korea in quite the same way. At KRW 34,000 (approx. USD 25) all-inclusive, the value-per-hour ratio for an outdoor festival of this type is hard to match.

Frequently Asked Questions

More to Explore

Visiting Busan in October and looking for more events? Book a hotel near Oncheonjang Station on Agoda or Trip.com to stay close to the festival venue. The Hurshimchung Bräu event works well as part of a broader Busan autumn trip.

Heading to Busan by KTX? Check timetables in advance — note that this page is in Korean, so your browser’s translate feature will help.

Sources: Hotel Nongshim official website, press reports (as of September 2026)